Goodbye 2020, Hello 2021

Alisa Pritchard

Alisa Pritchard

Jan 1, 2021

2 min read

The Greyparrot logo surrounded by a green recycling symbol

A look back at highlights of 2020 and plans for 2021 – a year full of opportunities for collaborations 💫

A message from our CEO, Mikela Druckman 🐦

“2020 highlighted emphatically that the climate crisis is a defining issue of our era and there is no time like the present to introduce innovations to tackle climate change. The resources and waste sector is crucial in helping us transition to a circular economy 🔄  At Greyparrot, we are determined to implement cutting edge AI technology to help monitor, audit and sort waste efficiently.” ♻️

Greyparrot digitising waste flows across Europe & Asia 🌐

In 2020, we deployed a dozen of our Automated Waste Monitoring Systems in MRFs (Material Recovery Facilities) through partnerships with leading waste management companies across Europe and Asia 🚀

With this, we captured millions of waste images to provide waste composition data resulting in actionable insights to increase recycling rates, reduce contamination and enhance product value 📊

In 2021, we will continue to develop our product to respond to the growing demand for waste analytics.

We will also integrate our waste recognition capability with hardware and software systems via key partnerships ✅


We doubled our team, welcoming amazing talent including Jochen Alt, ex-Royal Mail CTO 🎉

Jochen Alt, CTO“I won’t ‘waste’ my experience and will use it to deliver a top-notch AI solution and rock solid software engineering for the waste recycling industry” 💪

In 2021, we continue to expand our technical and commercial team, hiring experts who are passionate about using technology to solve key challenges in waste management 👊

We participated in inspiring conversations on the future of waste management & were recognised as the “Hottest Climate Tech Startup” by The Europas 🏆

Last but not least, we secured £2.8m in funding from leading investors & a £500k government grant from Innovate UK 💰🚀


With this funding, we will continue to develop our waste analytics solution to deliver efficiency and automation for the resources and waste industry 🗑️

If you’d like to learn more about the impact of AI on waste management, we’d love to hear from you! 📤


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