Press

 

Get in touch

At Greyparrot, we're using AI to increase global recycling rates and save millions of tonnes of waste from landfills and incinerators. Our leadership team regularly shares opinions and comments on AI, waste management and the circular economy in the press and at industry events.

If you’re a member of the media and would like to learn more about the impact our data is making on the entire waste value chain, send an email to
press@greyparrot.ai.

Recovering more resources with AI 

As the leader in AI waste analytics, we're building the world’s largest and most detailed waste datasets. Our technology unlocks a new understanding of discarded resources that we call waste intelligence.

Our customers span the entire waste value chain. 

They use Greyparrot insights to increase sorting efficiency at recycling facilities, design more sustainable products, and enforce data-driven waste regulation. 

💡 Waste intelligence is the actionable insight gathered from detailed waste data, used to minimise waste and optimise resource use.

  • Founded: 2019
  • 140+ Analyzer units installed in 55+ facilities, across 20+ countries
  • Customers represent 70% of the market share for the European waste sector
  • 40 billion waste objects analysed in 2024
  • We have raised £27m ($35m) from purpose-driven investors and government grants
  • Headquarters: London, United Kingdom
  • Employees: 50 representing 23 nationalities
Stock-waste landscape (1) (1)

Our vision

We believe in building a future where every piece of waste is valued as a resource.

Our mission

To digitise the waste value chain and accelerate our transition to a circular economy.

Press kit


 

 

Awards

 

Plastic Sustainability Innovation Award

Plastic Sustainability Innovation Award

Winner of the 'End of Life' category

2025 Sifted 100

2025 Sifted 100

#40 on the list of fastest-growing startups in the UK & Ireland

Fast Company Most Innovative Companies 2025

Fast Company Most Innovative Companies 2025

#5 on the list of the 10 Most Innovative Companies in Europe, Middle East, and Africa

2025 Global Cleantech 100

2025 Global Cleantech 100

World's most promising private companies in the cleantech ecosystem

National Recycling Awards 2024

National Recycling Awards 2024

Winners of the Partnership Excellence - Commercial category

Plastic Industry Awards 2024

Plastic Industry Awards 2024

Winners of the Recycling Machinery Innovation award

Open Innovation Valorsul 2024

Open Innovation Valorsul 2024

Winners of the Next-Gen Waste Packaging Sorting Award

CB Insights AI 100 2024

CB Insights AI 100 2024

The leading company in the 'Waste Management' category

2024 Global Cleantech 100

2024 Global Cleantech 100

World’s top 100 tech companies demonstrating excellence in sustainability

CITEO

CITEO

Winners of the 2024 Circular Challenge by CITEO

National Recycling Awards 2022

National Recycling Awards 2022

Digital Systems

RECOUP Awards 2023

RECOUP Awards 2023

Best Innovation in Equipment or Technology to Improve the Collection, Sorting, Reprocessing or Re-use of Plastics

National Recycling Awards 2023

National Recycling Awards 2023

Innovation in Recycling Equipment and Vehicles

GoCircular Pass 2022

GoCircular Pass 2022

TheCircularLab quality seal in the field of Circular Economy

Most Innovative 2022

Most Innovative 2022

Global Research & Innovation in Plastics Sustainability Award

PwC Future50 2022

PwC Future50 2022

Net Zero Future 50 UK startups tackling climate change

Technology Pioneers 2021

Technology Pioneers 2021

One of 100 most promising technology pioneers globally

CB Insights AI 100 2021

CB Insights AI 100 2021

One of the two companies in the newly added 'waste management' category

From Growth to Scale 2021

From Growth to Scale 2021

Startup with the fastest level of growth in the past year

Europe's 100 Hottest Startups 2021

Europe's 100 Hottest Startups 2021

Top 10 startup for the city of London

Zero Waste Award 2021

Zero Waste Award 2021

Awarded by letsrecycle.com for the waste and recycling category

AI Innovation Champion 2020

AI Innovation Champion 2020

Chosen from 200+ startups tackling United Nation’s SDGs

Europas 2020

Europas 2020

Hottest Climate Tech Startup 2020

TechCrunch Disrupt 2019

TechCrunch Disrupt 2019

Wildcard for the Startup Battlefield at TechCrunch Disrupt SF

How AI has digitised waste management

AI is now an essential tool for the world’s waste management leaders. See why with case studies, real-world data, and insight from some of the sector’s most influential voices.