Alisa Pritchard

VP of Marketing, Greyparrot

Alisa Pritchard has built B2B marketing programmes for some of the most technical products on the market – AI, augmented reality, nutrigenomics. At Greyparrot, she applies that expertise to the technology transforming how the world handles materials.

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Alisa Pritchard

A career at the intersection of tech and adoption

Alisa holds an MBA from Imperial College Business School, where she also served as President of the Marketing & Digital Society. She has spent 15 years working with both multinationals and startups, guiding frontier technologies from development to commercial scale.

Connecting waste data to the people who act on it

At Greyparrot, Alisa leads marketing strategy for a platform that analyses billions of waste objects annually across 20+ countries. Her work connects waste intelligence to the operators, brands, and policymakers who need to act on it.

What Alisa writes about

Her articles cover AI adoption in the recycling sector, extended producer responsibility (EPR), packaging regulation, and the commercial case for waste intelligence – including what it takes to bring a new data category to a sector that has operated without it.

Greyparrot brings waste intelligence to beauty sector to advance circular packaging

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Recycling in 2025: What we learned from 52 billion waste items

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RWM recap: AI’s real-world impact at KSI and Cheshire West Recycling

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Part of a team changing how the sector sees itself

Greyparrot operates in 20+ countries, has deployed 250+ Analyzer units, and analyses billions of waste objects each year. Alisa has been part of building the marketing function from the ground up as the company has grown into a globally recognised waste intelligence platform.

Follow Alisa's thinking

Connect with Alisa on LinkedIn for her perspective on AI adoption, circular economy marketing, and what it takes to bring waste intelligence into the mainstream.

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