Greyparrot reveals the true recyclability of your packaging using waste data from global sorting facilities, so you can act to design more sustainable products.
Work directly with the experts that sort, recover and recycle your products, and learn what happens once your packaging reaches the end of its life.
Use real-world data from global material recovery facilities to guide packaging design decisions and material choices.
Have data to back the impact of packaging design choices on consumer recycling and improved recovery rates for detailed ESG and EPR reporting.
Share your brand’s packaging sustainability successes with the accurate data you need to support your claims.
Director of Insights and Innovation at WRAP
How we gather and deliver data on your products – without requiring any changes to your packaging:
Greyparrot Analyzer units are installed at global recovery facilities, analysing over 25 billion waste objects in a single year.
Greyparrot AI categorises waste objects by value, brand, SKU, and more, all without requiring any alterations to your packaging.
Greyparrot Trace filters our data to track packaging from brands taking part in our pilot program. They access the insight on our dashboard, or export it to business intelligence platforms.
of consumers would be willing to pay more for packaging they consider sustainable.
of supply chain emissions is attributed to consumer goods producers.
of the world’s plastic is used for packaging —but less than 10% is recycled.
of packaging must be designed for recycling by 2030 according to EU’s packaging and waste policy
Our waste intelligence insights give brands, packaging designers and policy-makers a detailed account of real-world recycling performance, helping them:
Many packaging producers face a “black box” when it comes to recyclability. By revealing the final stage of the product lifecycle, we can help:
Once you measure, you can begin to improve. Use end-of-life data on individual products to:
Your products’ recyclability will soon have a direct impact on your business’s bottom line. Greyparrot Trace filters data to help you:
We're committed to helping packaging producers and brands make a positive impact with recyclable packaging. Our system already tracks thousands of the world's most popular products. Find out what we’ve learnt about yours.