Introducing
Deepnest

The world’s first AI-powered waste intelligence platform built for consumer packaged good brands and packaging teams.

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Find out how your packaging performs in the waste stream

Behind every data point is a real-world image — driven by facts, not assumptions.

Facility data

Recycling plants are where the story begins: 150+ analyzers across 20+ countries gathering packaging waste data.

Analyzers

AI camera systems identify and classify waste at scale – over 40 billion items detected in 2024 alone, no packaging changes required...

Platform

Deepnest translates raw data into intuitive, customisable dashboards that track and benchmark products by brand or material.

Expert guidance

Consult with waste data experts to turn complex data into clear, actionable insights.

Intelligence

Your packaging tells a story — from design to disposal

Deepnest gives you the power to control the ending, ensuring your packaging’s journey leads to real-world impact and true sustainability.

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Find out how global recovery facilities are sorting your packaging

Deepnest reveals how much of your packaging waste is recovered, missed, or lost and the impact of your packaging decisions on recyclability.

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Benchmark your recovery rates against competitors

Deepnest scores your packaging based on its sortability. This score shows you where you stand compared to competitors and category standards, and what to prioritise next.

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Get expert guidance on how to turn detailed data into confident action

Since 2019, we've been capturing waste data and interpreting it to drive real-world impact. Our expert team of analysts brings years of hands-on experience working with waste managers, extracting meaningful insights from complex waste streams.

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Gain clarity on the complexities of sustainable packaging

Deepnest insights make it simpler to align packaging strategies with evolving recyclability standards like EPR and PPWR. Concrete data helps balance conflicting priorities such as LCAs, emissions, consumer demands, brand identity and regulatory requirements.

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How it works

Diagnose

Track packaging waste recycling performance by brand, material, product type or region.

Design

Design packaging solutions guided by sortability data from recovery facilities.

Deliver

Prepare for regulatory changes and back up sustainability claims with hard data and visual proof.

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