Introducing
Deepnest

The world’s first AI-powered waste intelligence platform built for consumer packaged good brands and packaging teams.

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Find out how your packaging performs in the waste stream

Behind every data point is a real-world image — driven by facts, not assumptions.

  • Facility data

    Recycling plants are where the story begins: 150+ analyzers across 20+ countries gathering packaging waste data.

  • Analyzers

    AI camera systems identify and classify waste at scale – over 40 billion items detected in 2024 alone, no packaging changes required...

  • Platform

    Deepnest translates raw data into intuitive, customisable dashboards that track and benchmark products by brand or material.

  • Expert guidance

    Consult with waste data experts to turn complex data into clear, actionable insights.

Your packaging tells a story — from design to disposal

Deepnest gives you the power to control the ending, ensuring your packaging’s journey leads to real-world impact and true sustainability.

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Find out how global recovery facilities are sorting your packaging

Deepnest reveals how much of your packaging waste is recovered, missed, or lost and the impact of your packaging decisions on recyclability.

Benchmark your recovery rates against competitors

Deepnest scores your packaging based on its sortability. This score shows you where you stand compared to competitors and category standards, and what to prioritise next.

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Get expert guidance on how to turn detailed data into confident action

Since 2019, we've been capturing waste data and interpreting it to drive real-world impact. Our expert team of analysts brings years of hands-on experience working with waste managers, extracting meaningful insights from complex waste streams.

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Gain clarity on the complexities of sustainable packaging

Deepnest insights make it simpler to align packaging strategies with evolving recyclability standards like EPR and PPWR. Concrete data helps balance conflicting priorities such as LCAs, emissions, consumer demands, brand identity and regulatory requirements.

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For too long, brands have operated without clear visibility into the end-of-life of their packaging. Deepnest changes that by creating a shared language of data and facts – at a scale never seen before.
Ambarish Mitra
Ambarish Mitra

Co-Founder of Greyparrot

How it works

Diagnose
Track packaging waste recycling performance by brand, material, product type or region.
Design
Design packaging solutions guided by sortability data from recovery facilities.
Deliver
Prepare for regulatory changes and back up sustainability claims with hard data and visual proof.
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Who we work with
AI-enabled waste intelligence tools have great potential to provide new visibility into how packaging is actually being sorted... to inform future packaging design, enable recyclability in practice and at scale, and increase the supply of high-quality recycled materials.
Dr Liz Smith
Dr Liz Smith

Global R&D Head of Deodorants at Unilever

Deepnest can transform waste data into insights to guide smarter packaging design from the outset. We’re exploring how this technology can help us embed a data-driven approach across the entire packaging lifecycle, moving us closer to 100% circular packaging.
Sandra Gibbs
Sandra Gibbs

Chief Supply Chain Officer at Asahi Beverages

The packaging industry relies on lab scale testing, software models to predict recyclability of packaging solutions, but actual real-life data is missing, given the huge resources it would take to get that data at scale. Deepnest is unlocking real-world recyclability data that the packaging data chain has been missing.
Mark Roberts
Mark Roberts

Circular Economy Director at Amcor

With the expansion of extended producer responsibility (EPR) policies, solutions like this can support teams in aligning internal goals with external requirements. It's a timely and practical tool for companies navigating new packaging rules and expectations.
Marcu Alexander
Marcu Alexander

Director - Development & Strategic Initiatives at U.S. Plastics Pact (formerly of Danone)

The clarity of data that Deepnest brings will be invaluable for brands who can track material movement post-consumer. It shines a bright light into an uncharted area offering valuable commercial insights for brands across materials and product types, and geographical regions.
Claire Shrewsbury
Claire Shrewsbury

Director Insights and Innovation, at global environmental NGO, WRAP

Brands and retailers have been working hard for years to design packaging that they think is recyclable. This kind of insight is a game-changer for brands, retailers, converters, and anyone who designs packaging.
Yoni Shiran
Yoni Shiran

Partner at SYSTEMIQ