Report: The Packaging Mindset

What’s standing in the way of circular packaging? 

To find out, we conducted in-depth interviews with 20 packaging and sustainability professionals – discovering the tensions, trade-offs, and systemic barriers they face as they make packaging more circular.

The Packaging Mindset captures these conversations and insights, then introduces The Deepnest Compass: a tool to help teams think more critically about what happens to packaging beyond the bin.

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Find out what's shaping the future of packaging

 

  • Up-to-date insight

    Perspectives from leaders across the food, beverage, beauty, luxury, consulting, and policy sectors.

  • Detailed analysis

    Today’s packaging professionals face six distinct challenges. Dedicated sections explain how each is evolving.

  • Industry deep-dives

    Learn about the unique circularity hurdles that cosmetics, alcoholic beverage and luxury brands are working to overcome.

What you'll learn:

  • Why we're approaching a turning point for circular packaging.
  • What today's leading packaging professionals are prioritising.
  • How cost, consumers and compliance factor into key packaging decisions.
  • Why packaging and recycling infrastructure can pose an innovation challenge.
  • How to start cross-function conversations that drive more circular packaging design.

Download the report

Deepnest can transform waste data into insights to guide smarter packaging design from the outset. We’re exploring how this technology can help us embed a data-driven approach across the entire packaging lifecycle, moving us closer to 100% circular packaging.
Sandra Gibbs
Sandra Gibbs

Chief Supply Chain Officer at Asahi Beverages

Brands and retailers have been working hard for years to design packaging that they think is recyclable. This kind of insight is a game-changer for brands, retailers, converters, and anyone who designs packaging.
Yoni Shiran
Yoni Shiran

Partner at SYSTEMIQ

The clarity of data that Deepnest brings will be invaluable for brands who can track material movement post-consumer. It shines a bright light into an uncharted area offering valuable commercial insights for brands across materials and product types, and geographical regions.
Claire Shrewsbury
Claire Shrewsbury

Director Insights and Innovation, at global environmental NGO, WRAP

Brands and retailers have been working hard for years to design packaging that they think is recyclable. This kind of insight is a game-changer for brands, retailers, converters, and anyone who designs packaging.
Yoni Shiran
Yoni Shiran

Partner at SYSTEMIQ

Discover the research behind the report

Find out how we turned 20 interviews and over 50 academic papers into a single, impactful report on the packaging ecosystem.
Read the blog