Prominent resource & waste industry leader Sarah Foster joins Greyparrot

We're delighted to announce the appointment of Sarah Foster as our new Chief Revenue Officer.

Sarah has already had an illustrious career spanning the last two decades, with experience leading commercial operations across telecommunications, advertising and sports. In recent years, she found her passion in the environmental sector — making significant contributions to sustainability and environmental compliance through consultancy.

Sarah has over 10 years of experience as a leader in the field, with a unique expertise at the intersection of policy and industry. In her last role, she was the Managing Director of Comply Direct, overseeing their B Corp certification and their recent rebrand to Beyondly.

With her extensive expertise and leadership, Sarah is perfectly positioned to help cement Greyparrot's position as a leader in AI waste analytics. She brings her wealth of experience in compliance, packaging waste, producer responsibility and resource efficiency to Greyparrot’s senior leadership team.

Sarah Foster, Chief Revenue Officer at Greyparrot

The new role

As CRO, Sarah will help broaden Greyparrot’s global impact even further by guiding the next stage of marketing, sales, and customer success efforts. Commenting on her appointment, she said:

"I'm thrilled to be joining Greyparrot in their effort to improve resource recovery. Their platform is one of the waste sector's most exciting innovations, and I look forward to playing a part in its evolution having watched its success to date with a keen interest.”

Our CEO and co-founder Mikela had this to say about Sarah’s appointment:

“It’s fantastic to have Sarah join our team at such a pivotal moment as we scale rapidly to keep pace with increasing demand for digitisation. Greyparrot is currently harnessing comprehensive waste data that will unlock huge potential for the circular economy. Sarah's environmental compliance knowledge will be critical in putting that in the hands of stakeholders across the waste value chain, from waste professionals, packaging producers and regulators.”

Ambarish Mitra, our CPO and Mikela's fellow co-founder, added:

"Sarah’s passion for growing purpose-driven companies like Beyondly makes her an excellent addition to Greyparrot. With her can-do mindset and track record of overcoming challenges, she will inspire our team to realise our greatest ambitions of revolutionising recycling to turn every piece of waste into a valuable resource.”

With Sarah's leadership, we will empower stakeholders across the entire waste value chain to utilise waste data to drive recycling efforts. Welcome aboard, Sarah!