Yaseed Chaumoo

Managing Director of Deepnest, Greyparrot

Yaseed Chaumoo leads Deepnest by Greyparrot – the platform that tells brands and packaging producers what actually happens to their products once they enter the waste stream.

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yaseed chaumoo

Built from a gap nobody was measuring

After consulting with global brands and packaging producers, Yaseed identified a critical blind spot: companies could design packaging to be theoretically recyclable, but had no data on whether it was actually being recovered. Deepnest was his answer – an AI platform that tracks branded packaging through real-world sorting facilities.

Working with the brands redesigning for circularity

Yaseed leads partnerships with some of the world's largest consumer goods companies – including L'Oréal, Kenvue, Unilever, The Coca-Cola Company, Colgate-Palmolive and McDonald's – helping their packaging teams use real-world recovery data to make design decisions that are both circular and commercially sound.

What Yaseed writes about

His content covers the data gap in packaging circularity – EPR and PPWR compliance, design for recycling, how AI waste intelligence informs packaging decisions, and why real-world recovery data is fast becoming a commercial and regulatory necessity for brands.

Coca-Cola partners with Deepnest

coca-cola x deepnest

Notes from SPC Impact 2026: Why data underpins the circular transition

SPC-impact-2026

What Waste Net Zero 2026 means for UK packaging design

Biffa Waste Net Zero (1)

An AI entrepreneur who found the right problem

Yaseed co-founded and successfully exited an AI SaaS company acquired by a FTSE 250 firm. He has over a decade of experience across predictive analytics, generative AI and commercial strategy, and studied at Stanford University Graduate School of Business. He came to packaging as an outsider – and used that perspective to build a category that didn't exist.

Connect with Yaseed

Follow Yaseed on LinkedIn for his perspective on packaging circularity, AI waste intelligence and what the data actually shows about how branded packaging performs in real waste systems.

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