Greyparrot Awarded as Technology Pioneer by World Economic Forum

Tiziana Giordano

Tiziana Giordano

Jun 15, 2021

3 min read

A slide showing the World Economic Forum logo along with the title "Technology Pioneers 2021 Cohort"

Greyparrot, which provides AI-powered computer vision software to increase transparency and automation in recycling, made it to the World Economic Forum's selection of the 100 most promising Technology Pioneers of 2021, for its contributions in the field of sustainability and resource efficiency.


Greyparrot, the London based tech company disrupting the recycling industry by providing waste analytics to monitor, sort, and audit waste at scale, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”. Previous to founding Greyparrot in 2019, co-founders Mikela Druckman, Ambarish Mitra and Nikola Sivacki had built some of the most cutting edge deep-learning computer vision systems in the world. Now they are committed to applying this technology to the recycling sector, extracting the value of materials that would otherwise end up in landfills, oceans or incinerated.


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The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation that are poised to have a significant impact on business and society.

With their selection as Technology Pioneer, CEO Mikela Druckman of Greyparrot will be invited to participate at World Economic Forum activities, events and discussions throughout the year. Greyparrot will also contribute to Forum initiatives over the next two years, working with global leaders to help address key industry and societal issues.


“We’re excited to welcome Greyparrot to our 2021 cohort of Technology Pioneers,” says Susan Nesbitt, Head of the Global Innovators Community, World Economic Forum. “Greyparrot and its fellow pioneers are developing technologies that can help society solve some of its most pressing issues. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.”

“We are thrilled to be one of the World Economic Forum’s Technology Pioneers this year”, said Greyparrot’s Mikela Druckman. “It validates the value of our technology and the need to digitise an industry which is so essential but yet heavily relying on manual processes. Our aim is to tackle the unsustainable waste crisis and empower waste managers, producers and regulators with better data analytics to support our transition to a circular economy and keep our environment clean for generations to come.”

For the first time in the community’s history, over 30% of the cohort are led by women. The firms also come from regions all around the world, extending their community far beyond Silicon Valley.

The diversity of these companies extends to their innovations as well. 2021 Tech Pioneer firms are shaping the future by advancing technologies such as AI, IoT, robotics, blockchain, biotechnology and many more. The full list of Technology Pioneers can be found here.

Technology Pioneers have been selected based on the community’s selection criteria, which includes innovation, impact and leadership as well as the company’s relevance with the World Economic Forum’s Platforms.



About World Economic Forum: The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. (

About the Technology Pioneers:

The World Economic Forum believes that innovation is critical to the future well-being of society and to driving economic growth. Launched in 2000, the Technology Pioneer community is composed of early to growth-stage companies from around the world that are involved in the design, development and deployment of new technologies and innovations, and are poised to have a significant impact on business and society.

The World Economic Forum provides the Technology Pioneers community with a platform to engage with the public- and private-sector leaders and to contribute new solutions to overcome the current crisis and build future resiliency.



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