Webinar

The 2025 waste roadmap: Thriving in a challenging year with waste analytics

Join this expert panel to learn how waste intelligence is helping UK MRFs and PRFs regain healthy margins, and why systems like Greyparrot Analyzer have become a survival tool for 2025.

Date: 19th February 2025
Time: 2.00 PM (GMT)

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The UK waste sector has entered 2025 amid unprecedented challenges and opportunities.

EPR and DRS will make their debut soon, adding to the compliance burden of tighter MRF sampling requirements.

Low-cost virgin plastic imports continue to threaten recycled material markets, while rising energy costs and labour shortages eat away at margins for plastic and fibre recyclers alike.

There is reason to be excited, though: the global waste industry has the potential to grow by $1 trillion over the next decade, with large-scale AI automation cutting recycling costs and reshaping regulatory frameworks.

SUEZ's Jonathan Caesar, Cheshire West Recycling’s Jody Sherratt, IPL Brightgreen's Jonathan Attwood and Greyparrot’s Matthew Steventon will share their waste roadmap for 2025. Join them to learn why technologies like waste intelligence are now a survival tool for MRFs that want to regain healthy margins, and thrive in the challenging year ahead.

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About Jody Sherratt -
Operations Director, Cheshire West Recycling:

Jody Sherratt is an experienced leader in waste management and operational efficiency, with a strong focus on data-driven decision-making and AI integration. As Operations Director at Cheshire West Recycling, he has led efforts to enhance efficiency, material recovery, and compliance through the adoption of AI and advanced analytics.

Jody championed the introduction of AI into CWR’s Materials Recovery Facility (MRF), leveraging the power of AI for improving productivity, reducing downtime, and enhancing financial value. His logistical, data-driven approach ensures the organisation adapts effectively to EPR and DRS regulations while prioritising safety and optimising resources.

Beyond operations, Jody is also a Business Ambassador for Meningitis Now, harnessing his own experiences to raise awareness for this important cause. 

About Jonathan Caesar -
Senior Technical Plant Engineer, SUEZ UK

Jonathan started working at Suez Recycling and Recovery UK shortly after graduating with a BEng (Hons) degree in Energy Engineering for Sustainability. Since then, he has advanced through various engineering roles within Suez. He has substantial in-depth technical knowledge of mechanical and thermal waste treatment processes and is currently working as a Senior Technical Plant Engineer.

At SUEZ he is responsible for the development of high-profile new build mechanical treatment projects and providing the business with strategic direction in relation to developing mechanical treatment technologies. An important part of his role is to evaluate emerging and developing technologies that could be implemented within waste processes to optimise or enhance performance. 


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About Jonathan Attwood -
Head of Technology and Quality, IPL Brightgreen

Jonathan Attwood is the Head of Technical and Quality at IPL Brightgreen, a leading UK-based plastic recycling specialist. With his expertise as a Chartered Chemist, Jonathan is dedicated to driving innovation and knowledge-sharing in the plastic recycling sector. Through collaborative projects with academics, businesses, and trade associations, Jonathan aims to improve the recyclability of products in the market. He also focuses on increasing the recycled content in these products whenever possible. This approach not only promotes sustainable practices but also transforms waste into a valuable resource. 

About Matthew Steventon -
Business Development Lead, Greyparrot

Matthew is at the heart of Greyparrot’s effort to support AI adoption and drive efficiencies in the recycling and waste sector. He works closely alongside other waste professionals to guide digitisation efforts, and to ensure that Greyparrot's analytics tools align with industry needs and regulatory developments. His background in commercialisation led him to a career with Rotajet Systems, a prominent plant builder.

Today Matthew’s focus is on generating the ROI needed to drive more sustainable production and consumption - bringing together engineering solutions to reduce the cost of recyclate production against virgin materials.

Register now to join the webinar

DateFebruary 19th, 2025 | Time: 2.00PM  (GMT)