Matthew Steventon MCIWM

Head of Business Development, Greyparrot

Matthew Steventon has spent his career inside the recycling sector – deploying machinery, working directly with facility managers, and understanding what operational ROI actually looks like. At Greyparrot, he applies that experience to driving AI adoption across the industry.

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Built on hands-on industry experience

Before Greyparrot, Matthew worked directly with facility managers to deploy recycling machinery and facility-wide solutions, with a specific focus on sorting, washing and reconditioning polymers. That operational grounding is what makes his perspective on AI adoption credible to the people he works with.

Where industry knowledge meets waste intelligence

At Greyparrot, Matthew guides digitisation efforts alongside waste professionals, ensuring the platform's analytics align with real industry needs and regulatory developments. He leads business development across the UK, Europe and the USA – working to close the gap between what AI can do and what facilities are ready to adopt.

What Matthew writes about

His content covers the practical side of AI adoption in recycling – how facilities build the business case, what ROI looks like in the real world, and how digitisation fits alongside existing infrastructure and regulatory requirements.

Running a profitable MRF in 2026: What AI really changes

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Greyparrot at RWM 2025: How we help real facilities generate real profits

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PRSE Wrapped: How we’re using AI to keep plastic recovery profitable in the EU and UK

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Recognised expertise in waste management

Matthew holds MCIWM membership – the professional accreditation of the Chartered Institution of Wastes Management – and a degree from the University of Huddersfield. He brings both industry credentials and hands-on commercial experience to his writing.

Connect with Matthew

Follow Matthew on LinkedIn for his perspective on AI adoption, operational digitisation, and building the business case for waste intelligence.

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