Webinar
Running a profitable MRF in 2026: What AI really changes – and what it doesn't
Learn how global plant managers, analysts and technical leads are using AI to boost recovery profits this year.
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Join resource recovery experts from the USA, EU and UK as they share their outlook on 2026.
Learn how global plant managers, analysts and technical leads are planning for profitable resource recovery in 2026.
Together with our very own Matthew Steventon, they’ll share their experiences with AI waste analytics – and how it’s helping them adapt to this year’s challenges.
Secure your place to hear from KSI Recycling's Foppe-Jan de Meer, GreenTech's Alan Smith and USA Waste & Recycling's Brian Popovich 👇
About Foppe-Jan de Meer
Foppe-Jan de Meer is Plant Manager of the Kunststof Sorteer Installatie (KSI), a leading facility for sorting and recycling plastics, metals, and drink cartons, operated as part of OMRIN. As one of the largest and most advanced sorting facilities in the Netherlands, KSI plays a critical role in driving the country’s recycling efficiency.
Foppe-Jan was instrumental from construction through operational launch, overseeing equipment selection and process optimisation. Under his leadership, KSI now processes nearly 80 kilotons annually, surpassing its original design capacity.
A tech-driven leader, he has integrated AI and robotic sorting to maximise material purity and efficiency, while fostering a culture of innovation and engagement among his team.
About Brian Popovich
Brian Popovich is a Senior Financial Analyst, Operations at USA Waste & Recycling, where he works closely with plant operators using the Analyzer Portal data to monitor performance, communicate insights and ensure operational efficiency.
He partners with leadership at the All American MRF at Murphy Road Recycling, recognized as MRF of the Year in the US, to drive financial planning, optimize throughput and evaluate the real commercial impact of new technologies, including AI, on recovery rates and margins.
Previously a Municipal Contract Specialist, Brian brings hands-on expertise in municipal recycling economics and a clear understanding of the pressures facing MRFs today; from contamination and labor costs to shifting commodity markets. He serves on the board of the Connecticut Recyclers Coalition, supporting collaboration and best practices across the region, and is a member of National Waste & Recycling Association’s Future Industry Leaders Alliance.
About Alan Smith
Alan Smith is Chief Technical and Operations Officer at GreenTech, Europe’s largest PET plastic recycler and part of the Green Group. He leads technical operations across multiple European facilities, overseeing the production of high-quality rPET for food-grade and circular applications.
Alan is driving GreenTech’s multinational AI strategy, including the deployment of Greyparrot Analyzer technology to improve infeed transparency, optimise yield, and support compliance with strict European recycling and deposit return scheme requirements.
About Matthew Steventon
Matthew is at the heart of Greyparrot’s effort to support AI adoption and drive efficiencies in the recycling and waste sector. He works closely alongside other waste professionals to guide digitisation efforts, and to ensure that Greyparrot's analytics tools align with industry needs and regulatory developments. His background in commercialisation led him to a career with Rotajet Systems, a prominent plant builder.
Today Matthew’s focus is on generating the ROI needed to drive more sustainable production and consumption – bringing together engineering solutions to reduce the cost of recyclate production against virgin materials.
