Aerosols are sold as “infinitely recyclable.” We scanned 395,424 of them to check.

A new empirical study puts the aluminium aerosol recovery claim under an AI microscope, at a scale no one has attempted before. What happens between the bathroom cabinet and the baler is not what the packaging promises.

Aerosol
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What's inside

  • Where aerosols actually end up

     

  • What survives the journey

  • Cans vs. aerosols, head to head

     

  • The design choices that move the needle

     

What the data reveals about aerosol recovery at real-world scale

 

Across the cosmetics and personal care industry, aerosols are marketed as infinitely recyclable. But what really happens after they leave our homes and hit the recycling bin? To find out, Greyparrot's AI-powered waste analytics systems tracked 395,424 aerosol units through municipal recycling and plastics recycling facilities across the US, UK, and the Netherlands. The design choices that brands make (e.g., format and closure type) affect recovery rates in ways that packaging claims rarely reflect. Read the report to uncover the evidence behind these outcomes, and see exactly what it means for your compliance position.

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The Aluminium Aerosol Recovery Report