Aerosols are sold as “infinitely recyclable.” We detected 395,424 of them to check.

A new empirical study puts the aluminium aerosol recovery claim under an AI microscope, at a scale no one has attempted before. What happens between the bathroom cabinet and the baler is not what the packaging promises.

deepnest-aerosol-report-mockup_1

What's inside

  • Where aerosols actually end up

     

  • What survives the journey

  • Cans vs. aerosols, head to head

     

  • The design choices that move the needle

     

What the data reveals about aerosol recovery at real-world scale

Across the cosmetics and personal care industry, aerosols are often described as infinitely recyclable. But what happens after they enter the recycling system is less clear.

To answer that question, Greyparrot tracked 395,424 aerosol units across materials and plastics recovery facilities in the US, UK, and the Netherlands using AI-powered waste analytics. That insight matters as non-beverage aluminium formats face a mandatory 50% recycling target by 2030 under Extended Producer Responsibility (Alupro, 2025).

The findings show that packaging design choices, including format and closure type, can affect recovery rates in ways that packaging claims rarely reflect. Read the report to see the evidence behind these outcomes and what they mean for your compliance position.

Download the full Aerosol Recovery Gap report


Download the report to see how aerosol formats perform in real recovery systems, what happens when units arrive crushed or intact, and how aerosols compare with aluminium beverage cans in the same facilities.

Join the Deepnest aerosol panel webinar

Register now to hear how packaging and sustainability leaders are reading the new data, and what it means for aerosol design ahead of the 2030 recycling target.

deepnest-webinar-landscape-bst-et_1

The Aerosol Recovery Gap Report