Report: The Packaging Mindset

“People assume that brands have a vested interest in the material that they use. That’s not the case, we use the material that we think is best across a range of different factors, and that could be different materials for different products.”

“People tend to overlook the complexities behind packaging. Beyond just protecting the product, it must meet various performance, economic, and emotional criteria. It has to be cost-effective, function well, and sometimes even provide an emotional appeal — the ‘warm and fuzzies’ that certain packaging can evoke. And, increasingly, it must also be environmentally responsible.”

“The really heartwarming thing is that everyone wants to do the right thing, and I believe there's a genuine motivation to do so ... It's really about ensuring that the industry, retailers, brands, and packaging converters receive the guidance they need so we can all move forward together in the right direction.”