Meet Deepnest at Packaging Innovations & Empack 2026

Packaging waste intelligence is helping brands and retailers adapt to EPR, and design more circular products. 

Meet us at Packaging Innovations & Empack 2026 to find out how. 

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Join this year's Deepnest sessions

 

Discover what really happens to packaging after disposal, and how the world's largest brands are using that insight to adapt to EPR. 
 
AI-driven packaging waste intelligence to boost recycling and cut EPR costs: Introducing Deepnest by Greyparrot

Managing Director Yaseed Chaumoo explains how Deepnest uses AI to track billions of branded waste objects, turning raw data into insights that help producers design more circular packaging, prove recovery, and cut EPR fees. 

📍 Discovery Theatre

🗓️ February 11th

⏰ 12:30-12:50

 

 

The Big Debate: AI will do more to improve packaging waste management than the government's packaging reforms

At this year's Big Debate, our Head of Business Development Matthew Steventon will argue that AI is already helping brands and retailers make strides on packaging circularity – despite regulatory uncertainty. Arrive early to secure a seat at one of the year's most popular panels!

📍 Circular Economy Theatre

🗓️ February 11th

⏰ 15:45-16:45

Bring your questions to our sessions, or book a meeting with the team below.
 
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Connecting the value chain: Technologies at the sorting line helping to close the recycling loop

Yaseed joins speakers from Biffa and Sherbourne Recycling to explain why objective, large-scale evidence of sortability will align recyclers, brands and policymakers – and how AI makes it possible to gather that evidence. 

📍 Supply Chain Theatre

🗓️ February 12th

⏰ 13:45-14:30

What you'll learn at this year's show

 

  • How it works

    Learn how Deepnest gathers data on branded objects in real-world waste systems.

  • What it reveals

    Get new insight into the recoverability of packaging formats, materials and design elements.

  • Who uses Deepnest

    Find out why the world's largest brands and retailers trust packaging waste intelligence.

  • Why it's transformational

    Learn how AI is turning end-of-life insights into smarter design decisions and PPWR-readiness.

Meet us there

Our team will be on site to show Deepnest in action and talk sustainability, data, and next-gen packaging.

Click below to arrange a meeting while we're in Birmingham. 

Book a meeting

Who is Deepnest for?

  • Sustainability leaders – Measure and validate packaging's real-world recyclability.

  • Packaging designers – Translate recyclability data into design strategy.

  • Brand and product managers – Align design and marketing with sustainability goals.

  • Compliance teams – Adapt to evolving EPR and PPWR requirements.
Deepnest can transform waste data into insights to guide smarter packaging design from the outset. We’re exploring how this technology can help us embed a data-driven approach across the entire packaging lifecycle, moving us closer to 100% circular packaging.
Sandra Gibbs
Sandra Gibbs

Chief Supply Chain Officer at Asahi Beverages

Brands and retailers have been working hard for years to design packaging that they think is recyclable. This kind of insight is a game-changer for brands, retailers, converters, and anyone who designs packaging.
Yoni Shiran
Yoni Shiran

Partner at SYSTEMIQ

The clarity of data that Deepnest brings will be invaluable for brands who can track material movement post-consumer. It shines a bright light into an uncharted area offering valuable commercial insights for brands across materials and product types, and geographical regions.
Claire Shrewsbury
Claire Shrewsbury

Director Insights and Innovation, at global environmental NGO, WRAP

Brands and retailers have been working hard for years to design packaging that they think is recyclable. This kind of insight is a game-changer for brands, retailers, converters, and anyone who designs packaging.
Yoni Shiran
Yoni Shiran

Partner at SYSTEMIQ

Meet the world's first packaging waste intelligence platform

Join us in Birmingham to find out how we turn billions of datapoints from global recovery facilities into quantitative recyclability scores and brand-level packaging insights – empowering smarter, more circular design decisions.

How Deepnest works